Asian MW Launches Italian Wine Tour Portfolio

From the beginning, Meiburg Wine Media has focused on providing the Greater Chinese market with an innovative and integrated package of wine entertainment and education. Their collaboration with Shop, Wine and Dine, a tour operator providing exciting and innovative tour programs that explore Italy's rich regional cultures and traditions through their extraordinary oenogastronomic heritage, is just one of another additions to their portfolio of educational offerings.

As a master tour-leader, 2012 Vinitaly International Prize winner and tireless supporter of Italian wine in the Greater Chinese market Debra Meiburg MW shares the encyclopaedic wine knowledge that led her to become one of Asia’s first Masters of Wine in 2008. Debra’s intimate knowledge of the wine regions and personal relationships with the winemakers visited offers a truly unique travel study experience.

The collection also provides plentiful opportunities for independent learning. After a pre-trip seminar with Debra in Hong Kong, travellers will be well-equipped to guide their own experience on one of our carefully planned independent travel programs.

Wine tastings with top producers, full immersion wine-tasting seminars, olive oil tastings, trekking or biking through the vineyards and rolling hills, cooking classes, truffle hunts and local cultural events that uphold centuries' old traditions, are but some of the activities that are beautifully integrated in itineraries that are created to enhance your experience and will make a Shop, Wine and Dine getaway unforgettable.

Thanks to Shop, Wine and Dine's impeccably executed itineraries, many of their clients have travelled with them year after year and after your first experience with them, you will understand why!

So whatever your reason for travel-a corporate meeting or incentive, a team-building retreat or business trip extension, a family reunion, a wedding or a just-for-women adventure— a Shop, Wine and Dine tour, through its joint collaboration with Meiburg Media, promises to deliver a not-to-be-missed succulent, satisfying, heart-warming, authentic and memorable and educational experience!

Meiburg Wine Media Ltd. is a Hong Kong-based wine media, publications and educational products firm headed by Master of Wine Debra Meiburg. Educational titles include Tasting Wine with Debra, a wine-evaluation guide; and Grape Cues: Wine Quiz Cards (Burgundy, Bordeaux, Italy, Germany, Australia and New Zealand, Sparkling Wines and Collectors’ Edition), a 2000-card series designed around the WSET syllabus.  

Media productions include Taxi TV videos Grape Moments viewed by 40 million Chinese taxi riders a month, online videos Meet the Winemaker and wine travel TV series Taste the Wine, currently debuting on Cathay Pacific Airways. The firm has a strong commitment to social media outreach, with over 18,000 annual website views, 20,000 twitter followers, 3000+ Facebook connections, and LinkedIn outreach of around 25,000 people.

The first tour will be held from May 10th to May 14th and will be touring the region of Asta del Barolo in Piemonte. More information on the innaugural tour can be found at :
www.shopwineanddine.com/Debra_Meiburg_Wines_Piemonte.html and you can read more about wines on Debra’s website: www.debramasterofwine.com